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Google Adwords - An Advertising Service
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Google Adwords - An Advertising Service

Google AdWords Is An Advertising Service, Provided By Google, Which Basically Makes Your Website Appear At The Top Of The Search Results. The Way It Works Is By Creating An "ad" On The Service's Web Page, Linking This Ad To One Or More Search Words Or Phrases, And Then Posting It On Google. What Is Then Done Is That Your Website Will Appear At The Top Of The Search Page, And You Will Be Charged For Every Entry To Your Website Via This Sponsored Link. This Service Is PPC – Pay Per Click, And Not A Periodic Payment Service. Google AdWords Provides Another Way Of Advertising Your Ad, Via A Banner Like Ad That Would Appear Throughout Websites That Registered For This Service, Those Website Owners Get Paid Per Click On The Ads, By Google, As Well.

 

There Are, Of Course, More Efficient Ways To Use This Service, Here Are A Few Tips Regarding The Search Option:

 

First, Research Your Desired Audience – Who Are They? Where Do They Perform Their Searches? On What Devices? Your Target Audience's Preferences Are Important In Order To Determine When And Where You Want To Place Your Ad For Maximum Efficiency.

 

Then, You Want To Establish The Keywords You Would Link To Your Ad. Generally Speaking, The Best Keywords Are Within A Combination Of The Words Most Searched, The Words Other Businesses Use The Least, And The Words With The Most Commercial Benefit For Your Business.

 

Finally, Set Your Budget And Build The Right Bidding Plan. After You've Determined Which Keywords Convert The Best, It's Time To Spend Your Budget And Split It Correctly Between Those Keywords So That It:

A.      Brings Your Average CPC (Cost Per Click) To A Minimum. While:

B.      Brings Your Conversion Rate To A Maximum.

 

There Are Application That Can Calculate This For You, Or, When You've Had Enough Experience With Google AdWords You Can Create An Excel Sheet™ That Will Do The Same. Make Sure You Take Into Consideration Brand-building As Well As Keywords That Convert At A High Rate, Make Room In Your Budget For Testing New Keywords.

 

Structure Your Account For Best Efficiency. Make Different Campaigns With Different Goals. Remember That What Is Good For One Product Or Service Will Not Necessarily Be Good For Another. Design Each Campaign Individually, With Its Own Goals In Mind.

 

After You've Made All The Critical Decisions, And Structured Your Account For The Different Campaigns, It's Time To Put Your Creative Skills To Work. Write A Killer Ad That Will Attract Customers And Make Them Click It.

 

Make Sure You Design Your Landing Page In Such A Way That Will Make Customers Want To Read More, Furthermore – Use The Correct Call To Action. You Do Not Want To Leave Customers To Figure Anything Out On Their Own – Lead Them To Where You Want Them To Go.

 

You Can Use Google Analytics To Create Conversion Tracking Links, Set Your Goals, And Later Check To See If You've Met Them. Google Analytics Is A Powerful Tool – USE IT!

 

After You Have Traffic Going In To Your Website, You Can Than Continue To Create Marketing Lists (Such As Mailing Lists, Or A Members Club), This Will Allow You To Focus Your Marketing Budget Later On Customers That Are Already Interested.

 

Never Stop Tweaking Your Campaigns, Ad Or Remove Keywords, Rewrite Your Ads – If You Stop Working On A Campaign It Will Surely Die Within A Few Weeks (and That's Being VERY Optimistic).

Things To Remember While Choosing Keywords For Your Campaign:

-          Broad Match: This Type Of Keywords Will Make Your Ad Appear To The Largest Crowd Possible, As It Will Include Every Search Word Individually.

-          Broad Match Modified: This Type Narrows The Search Down, It Uses A "+" Sign To Link To Words Within A Phrase, The Words Don't Have To Appear In Any Particular Order.

-          Phrase Match: Your Ads Will Be Displayed When Your Keywords Contain The Phrase In The Search Query. It Maximizes Relevant Clicks, Which Results In Improved Conversions.

 

-          Exact Match: With This Match Type, Your Ads Will Only Show If Someone Types The Exact Keyword You’ve Chosen. Exact Match Type Gives You Maximum Control Over The Display Of Your Ads.

When You Advertise Through Display Network, Your Ads Will Show Up On Different Websites And Applications. This Option Is Best Opted For Specific Ads, Targeted At Specific Audiences, And Can Generate Huge Traffic If Done Correctly. Choose Your Audience Correctly, Research This Audience To Find Out What Types Of Websites They Visit And What Types Of Applications They Are Using, And Target Your Display Network Campaign At Them For A Higher Success Rate.

 

As These Two Methods Are Very Different, It Will Be Wise Not To Mix Them In A Single Campaign.

 

The "other Side" To This Service Is Google AdSense, Which Allows You To Implement A Google AdWords Banner Into Your Website And Get Paid Per Click On This Banner.

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